Apparently the way to get people to read magazines, and advertisers to pay you enough money to support your fancy editorial aims, is to lock them in planes where there are fewer distractions.
The Wall Street Journal reports that in-flight magazines are still profitable. A British company, Ink Publishing, now runs 40 airline mags in 17 countries, made $4m last year doing it and are on target to make a similar amount this year while everyone else tanks. The reasons are pretty straightforward:
You have very few places with such a captive audience,” says Tony Cervone, chief communications officer at United Airlines. Even with seat-back entertainment and wireless Internet service becoming standard, he says, passengers must unplug during take-off and landing.
Advertisers like that and pay lots of money because they feel strongly that if people see Keira Knightley or Mikhail Gorbachev wielding their products in a nice magazine picture we’ll all go and buy stuff.
Leave a Reply
Scary!A 41-year-old man was arrested on Thursday in London after it was brought to the attention of the authorities that he had been harassing Keira Knightley! The creeper waited outside the stage door of the Comedy Theatre regularly to see Knightley, who is currently in a production of The Misanthrope at the theatre. “Keira felt threatened by this guy who turned up a number of times and tried to speak to her. He did not make any specific [...]
Keira Knightley leaves the London’s Comedy Theater and gives fans a memorable night as she signs autographs on Thursday (February 4).The 24-year-old Pirates Of The Caribbean actress has been appearing in the updated production of Moliere’s 17 century satire The Misanthrope at the theater. Keira was recently joined by Orlando Bloom as another actor who is confirmed to not return for Pirates of the Caribbean 4.Most recently, actor [...]
Keira Knightley graces the cover of Elle magazine’s March 2010 issue, on newsstands Tuesday, February 16.Here’s what the 23-year-old actress, who wore Donna Karan on the cover, had to share:On her character in The Misanthrope: “Jennifer’s kind of a crazy mix of being a complete b—- – confident and terrifying – yet she’s incredibly young and is probably being exploited way more than she actually [...]
Filed under: Movie News, Photos, Interviews Keira Knightley is one English rose who has not only crossed the pond, but has made quite a splash on her way. In her recent interview with ELLE Magazine, the ‘Pirates of the Carribean’ star gives her take on honesty, infidelity, and the media … Read more Permalink Email this Linking Blogs CommentsVia [...]
Keira Knightley talks to Elle for their March issue about criticism of her acting skills, the importance of honesty in her life, and hew upcoming roles.On criticism of her acting skills:“Oh, they still say that! Every time I do an interview with the English press, one of their questions is, ‘How do you feel knowing that everyone thinks you’re a s*** actress?’”On surrounding herself with people who tell her the [...]
Keira Knightley leaves the Comedy Theatre after her performance of the West End production of The Misanthrope on Tuesday (February 2) in London, England.The 24-year-old actress will reportedly play the role of Zelda Fitzgerald, the wife of American writer Francis Scott Fitzgerald, in a movie about their love affair entitled The Beautiful and the Damned (also the title of one of his books). The film will reportedly begin shooting later this year [...]
Keira Knightley leaves the Comedy Theatre after her performance of The Misanthrope to a crowd of eager fans awaiting her outside on Monday (January 25).The 24-year-old British beauty insists on having a bodyguard to protect her from strangers and overzealous fans. “Keira says she needs him,” one of the actress’s friends told the Telegraph. “They have become good friends.”“I got such a shock, I couldn’t [...]
Seems Keira Knightley likes playing house with her beau Rupert Friend. Well, boat house that is. The cutie is currently in England while she performs in the three-month run of Molire’s The Misanthrope. But during her off time, she’s making the most of it with Rupert, spending lots of quality time together on their rented boat house.According to reports, the two have been secretly renting the boat house since the beginning of the year.Says one [...]
She’s always up for a good time, and last night (January 20) Keira Knightley was spotted at the first night after party for “Little Dog Laughed” in London.The “Pirates of the Caribbean” babe looked lovely as she arrived at the Trafalgar Hotel, sporting a sexy black dress with matching black heels.In related news, Keira and her boyfriend Rupert Friend have traded in their deluxe London flats for a rather [...]
Finishing up another evening at the Comedy Theatre, Keira Knightley was spotted heading home after her performance of “The Misanthrope” in London last night (January 19).The “Pirates of the Caribbean” babe looked lovely as she strolled past the paparazzi, staying warm in the chilly weather with a black coat/black hat combo.In related news, Keira has backed out of the running for the lead role in “My Fair Lady” [...]
